Turn visibility into AI credibility.

Your path to AI-driven trust starts here. PiEO (Pitcher Engine of Optimization) makes your brand the preferred answer source in AI search.

Schedule Your Assessment Explore Reason to Choose Us

90%

Search queries will involve AI by 2026.

Source: Gartner

80%

Google searches are answered by AI Overviews.

Source: US Market Data

AI Search Impact

Threats and Opportunities

Threats

Traffic erosion

AI answers reduce the need to click through to websites.

Loss of authority

If your brand is not cited, it appears to not exist to users.

Brand dilution

AI summaries may omit core brand differentiation.

Wasted SEO spend

Traditional keyword tactics deliver less impact in AI-driven search.

Opportunities

Become a primary source

Position your brand as the authoritative reference used by AI models.

Capture intent-rich traffic

AI answers surface brands to users with strong intent.

First-mover advantage

GEO is new, early adopters build defensible leadership.

Shape the narrative

Proactively influence how AI interprets and presents your brand.

What is GEO?

From Search Rankings to AI Answers

GEO (Generative Engine Optimization) is the shift from being "searched" to being "recommended." The goal is to make your content the AI model's preferred answer source, not just a blue link on a results page.

Traditional SEO

Rankings & clicks

→

GEO

Trusted answer

Dimension Traditional SEO GEO

Target

Search engine crawlers (Google Bot)

AI language models (LLMs)

Core metric

Keyword ranking & CTR

Brand citation & reference share

Content strategy

Keyword volume

Authority, structure, and knowledge depth

End result

Traffic

Trust

Example

The GEO Era: Dough Bros

Why Dough Bros Disappeared from Google

The SEO Void

Identity Crisis

Confusing domains (.com vs. .hk)
Redirects to Oddle dilute authority
Google cannot verify "Official Home"

Zero SEO Effort

Image-heavy site, no indexable text
No keywords or blog content
Crawlers prefer text-rich sites

Aggregator Wall

OpenRice & Foodpanda dominate
Competitors rank higher on Page 1
Dough Bros's Official site buried on Page 2+

The Reality

Google prioritizes "Old Authority".

For Dough Bros, Page 2 = Digital Death.

AI search rewrites the rules

The GEO Era

ChatGPT

Analyzes "Hype & Trends"

Perplexity

Reads Social Signals

Gemini

Tracks Real Traffic

Why Dough Bros Wins

Social > Technical
AI values Instagram fame and real reviews over website keywords.

Brand Search
People search "Dough Bros", not "Pizza". AI rewards this loyalty.

The GEO Reality

When Google says you don't exist,

AI says you are #1.

Core Components

The Four Pillars of GEO

Content Authority

Move beyond keyword stuffing to build deep, expert-level knowledge barriers that AI respects.

Machine Readability

Communicate directly with AI using structured data and clear semantic hierarchy.

Trust Network

Validate your expertise through web-wide consensus, digital PR, and knowledge graph citations.

Factual Clarity

Ensure content is objective, verifiable, and clearly sourced to secure "citation" status.

Take the Next Step

Generative search is not the future. It is the present.

Don't let competitors define your narrative. Schedule your PiEO consultation and discover your true Generative Presence Quotient.

Schedule Your Assessment